Sightsage Email + Motion Graphics

Overview

As a graphic designer and Klaviyo email marketing specialist, I created weekly email designs and motion graphics to boost sales and customer engagement. I focused on enhancing branding consistency across campaigns, ensuring a visually cohesive and high-performing email experience.

Timeline

End of April 2025 - August 2025

Software

Figma, Photoshop, After Effects

My Role

  • Email Graphic Designer: Designed weekly high-converting emails with branded visuals and layouts to boost engagement and drive sales.

  • Motion Graphics Creator: Produced dynamic motion assets for email campaigns to highlight promotions and increase click-through rates.

  • Email Marketing Planner: Identified key audience segments, created targeted content strategies, and planned campaigns tailored to each segment for maximum engagement and conversion.

    Results

    • Total Revenue: Generating $6K+ in revenue from May to July.

    • Email Statistics: Managed a 2.03% increase in open rates and 0.57% increase in click rates from May to July.

    • Email Flows: Revamped Klaviyo email flows, particularly the abandoned cart flow, resulting in nearly $2K in additional sales from June to July

      Sightsage Branding

      Brand Colours

      #533178

      #95D3E7

      #F69490

      #FECB8B

      Secondary Colours

      #EEEAF1

      #CEE9F1

      #FFE2E1

      #FFE6C7

      Heading Font

      Marselis Pro

        Body Font

        Nunito Sans

        Design Concepts

        Motion Graphics Concepts

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