Email, motion and social that grew revenue for a wellness brand.
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Sightsage sells natural supplements online. I owned weekly email design in Klaviyo, produced motion graphics, and later took over social content, turning each channel into a measurable growth driver.
What changed.
Measured from May to July 2025 for email, and over two months for social.
Revenue generated from email campaigns
Nearly $2K in added sales from the rebuilt abandoned cart flow
Increase in email open rate
Increase in email click rate
Instagram views, with reach up 8% and interactions up 27.6%
Instagram link clicks, plus 3.5K YouTube views
Make every send count.
A small team needed emails that looked premium, loaded well on mobile and actually drove purchases, plus a social presence that could keep up with weekly promotions.
Design, strategy and flows.
Designed weekly campaigns with branded layouts and visuals built to drive sales.
Identified audience segments and planned targeted campaigns for each one.
Revamped Klaviyo flows, with the biggest lift coming from abandoned cart.
Produced animated assets for emails to spotlight promotions and lift clicks.
Planned and edited reels for Instagram, Facebook, YouTube and TikTok, and designed campaign graphics.
Weekly campaigns.
Weekly email campaigns Scroll inside each email
Animated email graphics
The thinking behind the sends.
As part of my hiring assessment, I planned a one week launch for the Sightsage Wellness Blend: audience segments, a send schedule, content themes, A/B tests for subject lines and CTAs, and tracking metrics. The same approach carried into the weekly program.
Wellness Blend launch plan
Content that grew reach.
Social content