Overview

As a graphic designer collaborating closely with the marketing team, I created visually compelling graphics, short-form videos, and digital assets to support social media growth, paid advertising, and e-learning promotions. I focused on improving branding consistency across platforms by developing cohesive visual systems and reusable branding assets.

Timeline

August 2025 - Present

My Role

• Branding & Visual Systems: Strengthened brand consistency across marketing channels by developing cohesive visual guidelines, templates, and reusable brand assets.

• Social Media: Created visually engaging graphics and short-form videos for social media platforms and paid advertising campaigns. Designed eye-catching thumbnails and visual assets for platforms including YouTube and Instagram to improve click-through and engagement.

• Digital Content: Created engaging digital content for online courses, bundles, and promotional materials to support product launches and campaigns.

• Landing Pages: Designed high-converting landing pages using Figma and Instapage for e-learning courses, campaign promotions, and bundled offerings.

Brand Colours

Secondary Colours

Heading Font

Effra - Heavy

Body Font

Effra - Medium