Scroll stopping social and landing pages for an e-learning brand.
The Personal Development School teaches relationship and personal growth courses online. I create social graphics, short form video, thumbnails and landing pages that support course launches, bundles and paid campaigns.
Consistency at content speed.
The brand publishes a high volume of content across Instagram, YouTube and paid channels, alongside a steady stream of course launches. Without shared templates, every new asset risked looking slightly different from the last.
A system the team can move fast with.
Built templates and reusable brand assets so the team can produce on brand content faster.
Designed graphics and edited short form videos for organic and paid campaigns.
Designed YouTube and Instagram thumbnails focused on click through and engagement.
Designed landing pages in Figma and built them in Instapage for courses, promotions and bundles.
Created assets for online courses, bundles and promotional campaigns.
A reusable landing page template.
Designed in Figma and built in Instapage, the template flexes across courses, promotions and bundles so each launch starts from a proven layout instead of a blank page.
Landing page templates
Carousels that teach first, then convert.
Instagram and Facebook carousels built on one repeatable structure: a bold photo cover, short teaching slides with a single idea each, and a course offer to close. The portrait series gives each topic its own palette within the brand, while the square series keeps a lighter, text first layout so the feed stays varied but always reads as PDS.
Why boundaries feel so hard for the fearful avoidant
What to do when someone disrespects you
The truth about fearful avoidant needs
The truth about dismissive avoidant needs
How does a secure person show up in the dating stage
6 things I want you to know as a dismissive avoidant
6 things I want you to know as a fearful avoidant
Short form that hooks early.
Edits for Instagram and paid social, designed to grab attention in the first seconds and read clearly without sound.
Instagram video edits
Working inside the system.
All work follows the PDS palette and type, with templates that make it easy for anyone on the team to stay on brand.
Creative sets built for testing.
Paid social for two campaigns: a 14 Day Challenge launch and a free gift lead magnet. Each concept was built as a story and a feed ad, then varied by photo, hook and headline so the team could test what converts while every version still reads as PDS.
14 Day Challenge: stories
14 Day Challenge: feed
Free gift: stories
Free gift: feed