A sharper, more consistent visual system for an industrial brand.
Reliance Foundry designs and manufactures site furnishings and industrial products, from bollards, bike parking and tree grates to much more, for cities, campuses and commercial sites. I support the marketing and creative teams with print, landing pages, paid social, product imaging and campaign assets across web, social and email.
One brand, many channels.
Product launches, landing pages, paid ads and emails were produced quickly by different people, and the visual language had started to drift. The team needed assets that looked like one brand everywhere, plus product imagery that could sell outdoor products without a photoshoot for every scene.
From guidelines to finished assets.
Designed a co-branded tree grate catalogue with Mid-Atlantic Products, from the cover to the product and spec spreads.
Designed product, campaign and lead magnet pages in Figma, with desktop and mobile hero sets that share one layout.
Built installation cutaways, retouched in house product photography and finished Adobe Firefly scenes in Photoshop.
Retouched street photography from Fort Worth and New York so installed bollards read naturally in each scene.
Designed ad variations that test layout and headline treatments while keeping product photography front and center.
Kept every piece on the existing palette and type, refining brand assets so new work stays consistent across channels.
A product catalogue built for a partner.
A custom tree grate catalogue co-branded with Mid-Atlantic Products. Each collection opens with a product render, followed by spreads that pair field photography with specifications, so every model is easy to compare. All 12 pages, cover to back cover.
Custom Product Catalogue
Pages built around the product.
A modular landing page system for product categories, campaigns and lead magnets. One hero layout flexes from bike lockers and tree grates to the Earth Day "Buy a Bollard, Plant a Tree" campaign, with desktop and mobile versions. The Urban Tree Grate Design Handbook page turns a 12 page spec guide into a download form for architects and city planners.
Hero banners: desktop
Hero banners: mobile
Full pages Scroll inside each page
Field scenes, part shot and part generated.
Each type of image has a job. Cutaways explain how a bollard anchors below grade, Adobe Firefly generated scenes put tree grates, bike lockers and lit bollards in context without a location shoot, and clean retouched product photos finish off the product pages.
Installation cutaways
Field scenes: Adobe Firefly and Photoshop edits
Retouched product photography
Real streets, with the product in place.
Field edits for Fort Worth and New York: street photography retouched and finished in Photoshop so the bollards read naturally in each scene.
Fort Worth Stockyards
New York
Ads that stay on brand.
Nine ad variations promoting a free AIA continuing education course with a $20 Uber Eats incentive. The same bollard photography and offer were tested across three treatments: text set straight on the photo, an orange highlight on the price, and a solid headline bar, each with the layout shifted so the team could see which placement performed best.
AIA continuing education course
Working inside the system.
Everything was built on Reliance Foundry's existing palette and type, so new work strengthens the brand instead of adding noise.